⚠️ RIGHTS NOTE: Holiday names on this Gantt chart are INTERNAL PLANNING LABELS for production scheduling purposes only. Use the Outward-Facing Name (see Holiday Calendar and Profiles tabs) for all consumer, distributor, and retailer-facing materials. "The Big Game" not "Super Bowl" · "Global Summer Soccer Tournament" not official tournament marks.

📐 CREATIVE TEAM — PRODUCTION PIPELINE & BRIEF SCHEDULE
This view shows your deadlines and production milestones. Use the Creative Hierarchy on every deliverable:
① LIGHT YOUR PATH (always on top)  ② FEELING + OUTCOME (the copy line — what Torch helps the consumer unlock)  ③ HERO CAN VISUAL (specify which SKU dominates)  ④ MG as micro badge only — never headline, never primary cue.
Lead with the desired feeling or outcome. The shopper should feel Torch helps them choose the right kind of night — not decode THC math.
⚠️ RIGHTS: Use the 'Outward-Facing Name' column for all consumer/retailer/distributor-facing creative. Never use protected event names without confirmed written rights.

📊 INTERNAL SALES TEAM — PIPELINE & ACCOUNT PLANNING
This is your forward-looking sell-in calendar. All holiday names shown here are INTERNAL PLANNING LABELS. Use outward-facing names with all external contacts.
Lead all account conversations with CHANNEL + OCCASION + FEELING — not MG. The distributor and retailer don't sell THC math; they sell the occasion.
MG references in this view are for internal routing and category context only — not for external-facing presentations or sell sheets.

🚚 DISTRIBUTOR VIEW — INVENTORY & LOGISTICS CALENDAR
This view shows your ship windows, stocking deadlines, and in-market execution targets.
IMPORTANT: This document uses rights-safe naming in the 'Program Name' column. All outward-facing program names reflect approved generic language — no protected event marks unless written rights are confirmed.
Plan orders by tier: Tier 1 = full program with all POS; Tier 2 = core POS; Tier 3 = 1–2 items only.
Channel split: 90% Off-Premise / 10% On-Premise overall. Use channel column to right-size order by account type.

POS ASSET TYPE SYSTEM — Light Your Path Brand Architecture:
HERO CAN VISUAL — POS where the can visual dominates and does the choosing for the shopper
OUTCOME MESSAGE — POS carrying the Light Your Path + Feeling/Outcome message
EDUCATION + SUPPORT — POS supporting the choice after engagement (where MG lives as information, not headline)
ALWAYS-ON BRAND — Permanent brand presence building occasion association without explanation

PROFILE LOGIC FLOW (apply in this order):
① SOCIAL MOMENT — What's the real occasion? What are people actually doing?
② FEELING / OUTCOME — What does Torch help unlock in this specific moment?
③ LYP APPLICATION — How does "Light Your Path" land specifically for this occasion?
④ HERO CAN VISUAL — Which SKU should be the visual hero, and why?
⑤ CREATIVE DIRECTION — Tone, visual territory, copy direction, channel-specific notes

MG is derived from the occasion — it is the last output of this logic, not the starting point.